Brand Health Quiz | Thinkerneur

1. Brand Role: What does your brand exist and strive to do every single day?

It addresses a need that isn't being fulfilled by any other competitor and solves a problem.

It provides a need for a clearly articulated or defined audience.

The products and services live up to the brand role.

It serves a bigger purpose for the community.

2. Strategy: Does your strategy bring your brand role to life?

The strategy is linked to your brand role.

The communications speak to the brand role.

The brand activities speak to the brand role and strategy.

The whole company lives the brand role and practices what the brand is. The experience is evident on the customer service, in-store experience, social media, etc.

3. Positioning: Where does the brand sit in relation to its competitors? How unique and recognizable is the brand?

Our target audience knows what makes the brand different from other brands in the industry.

Not sure what makes the brand different from others.

The brand has a strong market position and market share.

The brand is preffered by the target audience.

4. Target Market: Do you have a specific niche target audience that you are targeting?

Target audience is broad.

Target audience is defined and segmented.

We have not defined the target audience and do not know what their unmet needs are.

We have a psychographic insight into the people we serve.

5. Brand Objective: Do you have a SMART (Specific, Measurable, Attainable and Timely) objective for the brand goal?

Yes

No

Not sure

Thinkerneur Health Brand Quiz